About Us
Meet Your Growth Partners
We are First Light Studios, your dedicated partner in achieving unparalleled success on Amazon and Walmart. With a proven track record of helping high-performing brands overcome complex challenges, we provide the expertise and strategic guidance you need to thrive in today’s competitive marketplace.
Integrity
We do the right thing even when no one is looking. We make right our wrongs. We stick to our commitments no matter how difficult it is.
Courage
We’re not afraid to take calculated risks, and are not afraid to do the opposite of what everyone else is doing. We are bold in the face opposition. We draw strength from each other and our convictions. We are not alone.
Inertia
No matter how fast or slow things are moving, we push forward towards our goal. Even if the ball has stopped moving, we get it going again. We do this through staying focused on the vision, and looking to unblock the hidden obstacles.
Respect
No matter time, or place, or background, we treat everyone with respect and dignity, not seeing anyone higher or lower than ourselves. We look to put others needs ahead of our own. we are leaders to show authentic no nonsense relationships can breathe life into a dull day.
Pivot
We don’t spend time stuck on our feet. We prepare for obstacles in advance, and learn from our failures. We strive for excellence forward, and we don’t stay stuck. We find new ways and focus on operational excellence.
Our Value
As your brand grows, so do the challenges. From managing inventory and maintaining profit margins to dealing with unauthorized sellers and optimizing your advertising spend, the complexities of scaling on Amazon and Walmart can feel overwhelming. We understand these challenges and are here to help you take back control.
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Our Mission
We empower brands committed to ethical practices, sustainability, and innovative product design to make a positive impact on people and the planet.
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Our Leadership Team
Meet the leadership team at First Light Studios, blending entrepreneurial vision with extensive experience from Amazon and retail media sectors. With over 30 years of combined expertise, we foster a culture of excellence, empowering clients to succeed in today’s dynamic marketplace.
Joshua is a venture capitalist turned brand builder. After investing over $70M in startups, he started an Amazon brand in 2017, which he exited in 2019. He was quickly recruited to lead the 3P business at WPG (later acquired by MPG) and ended up responsible for over $107M in managed revenue.
Sejin brings 18 years of senior leadership to the retail table. She was the Senior Manager in Vendor Management (DMM) at Amazon for over 4 years, responsible for over 200 Vendors and 250k SKUs. Afterwards, she built and trained up teams at Amazon agencies.
Chris has 10 years of deep experience in Amazon Advertising. He spent 3 years at Amazon as an AE for the Amazon Advertising business, and later joined CommerceIQ as the director of paid media. He was responsible for $42M in annual ad spend, driving $280M in advertising sales.
Why Work With Us?
Based in Seattle, our small and dynamic team at First Light Studios comes from diverse backgrounds—from seasoned entrepreneurs and former Amazon executives to retail media experts and trusted advisors. Together, we pool over 30 years of combined experience, blending unique perspectives and expertise to drive innovation and deliver exceptional outcomes. Our collaborative approach ensures that every client benefits from our rich tapestry of skills and insights, propelling them towards success in an ever-evolving marketplace.
I brought on FLS as our Amazon partner to guide us through new product launches and manage our AMS campaigns. They carefully researched the product portfolio, planned the campaigns and the results spoke for themselves.
The results speak for themselves. FLS came in and helped us understand and make sense of the chargebacks we unknowingly accrued for the past 3 years. With FLS’s help, Amazon ultimately paid us back on those costly chargebacks.
We have been extremely pleased with Josh and his team and have the highest remarks for them. We have full trust any of your organizations would also be just as delighted.
Deep Focus on Amazon and Walmart
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What We Can Do For Your Business
Strategic Consultation
Listing Optimization
Channel Expansion
Advertising
Brand Protection
Profit Protection
Reporting & Analytics
Account Operations
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