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Marketplace Growth for Established Product Brands

You Build it. We Scale it.

First Light Studios helps established product brands launch and scale on Amazon and Walmart Marketplace. We bring catalog, operations, advertising, inventory, and financial clarity under one accountable team.

First Light Studios leading a product growth strategy session with brand executives.

Trusted by

  • Bell
  • Insect Shield
  • Rhino-Rack
  • Black Diamond

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Amazon Ads Verified Partner

Walmart

Walmart Marketplace Expertise

A multigenerational operations team reviewing work together on a laptop and tablet in a warehouse aisle.

Who We Serve

We're not for everyone. We're for the legacy builders.

We work with established product brands generally below $50M in revenue — often founder-led or family-run — led by teams that care deeply about their product, their people, and their customers.


If this sounds like your brand

Let's build from here

What We Do

How we scale brands across marketplaces

Launch. Scale. Protect. We specialize in building and managing high-performance online storefronts.

Pillar 01

Launch

Build the foundation: storefronts, catalog, and operations set up to hold weight from day one.


  • Storefront setup (Amazon, Walmart Marketplace)
  • Catalog architecture & listings
  • A+ content & brand presentation
  • Operational setup
  • FBA fulfillment setup & guidance

Pillar 02

Scale

Grow revenue with full-funnel advertising, pricing discipline, and demand planning that holds.


  • Amazon advertising & paid media
  • Pricing & promotion strategy
  • Inventory & demand planning
  • SEO & AI discovery optimization

Pillar 03 — Secondary

Protect

Used selectively when margin, account health, or catalog integrity is at risk. FLS resolves chargebacks, catalog and listing failures, and operational problems that quietly erode marketplace performance.

  • Chargeback review and recovery
  • Catalog and listing integrity

Why Us

Most agencies chase clicks. We chase longevity.

We know how to scale revenue through eCommerce because we've done it — taking brands from $500K to $5M+ and helping American companies reclaim market share.

We do it with excellence, speed, and uncommon care.


Our standards are high. Our results are higher.

  • Portrait of Joshua L., Founder and CEO of First Light Studios

    Joshua L.

    Founder & CEO

  • Portrait of Sejin S., Operations Advisor at First Light Studios

    Sejin S.

    Operations Advisor

  • Portrait of Chris W., Advertising Advisor at First Light Studios

    Chris W.

    Advertising Advisor


  • Senior accountability

    Named leaders remain visible and responsible.

  • Operating clarity

    Priorities, ownership, and progress stay clear.

  • Financial discipline

    Revenue, margin, inventory, and advertising are evaluated together.

In Their Words

What operators say after the work is done

  • We have been extremely pleased with Josh and his team and have the highest remarks for them. We have full trust any of your organizations would also be just as delighted.

    Rick Hemmerling, Insect Shield

    Rick Hemmerling

    Insect Shield

  • The results speak for themselves. FLS came in and helped us understand and make sense of the chargebacks we unknowingly accrued for the past 3 years.

    With FLS's help, Amazon ultimately paid us back on those costly chargebacks.

    Jason Rafeld, Rhino Rack

    Jason Rafeld

    Rhino Rack

  • I brought on FLS as our Amazon partner to guide us through new product launches and manage our AMS campaigns.

    They carefully researched the product portfolio, planned the campaigns and the results spoke for themselves.

    Alex Lebedev, Reel Sonar

    Alex Lebedev

    Reel Sonar

Tell us where growth feels stuck. We'll help you identify what to fix first.