Case Study
An established wellness brand that had been selling on Amazon through Vendor Central for years. But their listings were fragmented, unauthorized sellers were undercutting prices, and the brand presence lacked cohesion.
This is how we helped them relaunch on Amazon with confidence—and reclaim control of their catalog.
The challenge
× Conflicting product content across countries;
× No Brand Registry;
× Multiple accounts & regions with access;
× No Brand Store, no A+ Pages;
× Sloppy listings hurting conversion and brand trust.
Our approach
In just 30 days, we transitioned them into a streamlined Seller Central setup and executed a full-funnel brand overhaul:
→ Audited and rebuilt broken listings from the ground up;
→ Identified and addressed unauthorized resellers;
→ Designed a high-converting Brand Store that reflected their legacy and quality;
→ Created persuasive, conversion-driven A+ Content for top-performing ASINs;
→ Standardized inventory and catalog management for long-term operational clarity.
The Results
→ Full brand control across all listings and regions.
→ Healthy ROAS from new Amazon Ads strategy.
INCREASE IN SALES
Why it worked
We focused on restoring brand authority through strategic catalog cleanup and visual consistency.
By fixing broken listings, removing unauthorized sellers, and creating a seamless Brand Store experience, we rebuilt customer trust and positioned COCOON as the credible, go-to option in a crowded wellness category.
Instead of competing on price, we doubled down on clarity, cohesion, and premium storytelling—bringing their legacy to life where it mattered most: the product detail page.