Marketplace Services
Marketplace Services for Established Product Brands
FLS runs Amazon and Walmart marketplace operations for established product brands — from new channel launches and rebuilds to complex, multi-brand scale. Catalog, fulfillment, advertising, inventory, pricing, and profitability sit under one accountable team.
Discuss Your Growth PrioritiesHow the work is organized
One full-service marketplace operating model. Two operating stages. Protect available as an add-on.
Protect — optional add-on Added when margin, account health, or catalog integrity is at risk. It is not a growth stage and is not included by default.
Amazon Account Management
We manage the marketplace account end to end
First Light Studios provides ongoing full-service Amazon account management for established product brands. With client authorization, our team works directly inside Seller Central on account operations — catalog and listings, inventory and fulfillment, account health, and pricing — rather than handing over recommendations for the brand to implement alone. Advertising and demand generation are coordinated through Amazon Ads as part of the same engagement.
Every engagement runs this same operating model. What changes between Launch and Scale is strategy and emphasis, not which capabilities are included.
- Account & Channel Operations
- Channel setup and marketplace operating configuration, ongoing account health monitoring, and management of operational issues and cases inside the authorized account.
- Catalog & Listing Management
- Catalog architecture and parent/child structure, listing content and backend attributes, ongoing listing updates, and recovery of suppressed or broken listings.
- FBA Fulfillment & Inventory
- Inventory positions, replenishment, and fulfillment and inbound planning managed to reduce stockout risk across the catalog.
- Advertising & Demand Generation
- Sponsored Products, Sponsored Brands, Sponsored Display, and full-funnel advertising coordinated through Amazon Ads and managed to margin.
- Search, SEO & AI Discovery
- Keyword demand, search behaviour, organic visibility, and AI-driven discovery trends applied to catalog and content decisions.
- Buy Box, Pricing & Seller Control
- Buy Box eligibility, competing-seller monitoring, and correction of pricing conditions that undermine channel control and margin.
- Forecasting & Marketplace P&L
- Demand planning, replenishment timing, and advertising and operating costs reviewed against marketplace contribution.
Client benefits
- One accountable team across catalog, operations, inventory, advertising, and profitability.
- Direct execution inside the authorized account rather than strategy-only recommendations.
- Operating discipline around suppressions, stockouts, pricing, and account health.
- Decisions evaluated across revenue, margin, inventory, and advertising rather than isolated top-line metrics.
Growth Stage 01 — Launch
Launch
New market entry · channel buildout · foundational rebuild
Build or rebuild the operating foundation required for durable marketplace growth.
Strategic priorities
- Channel ownership and setup
- Catalog and listing readiness
- Operational stability
- Inventory and fulfillment planning
- Initial demand generation
- Advertising managed to early contribution and learning
Growth Stage 02 — Scale
Scale
Established marketplace operations · multi-brand and catalog complexity
Expand demand and operating capacity without losing margin, inventory control, or channel discipline.
Strategic priorities
- Full-funnel growth
- Search and AI discovery expansion
- Advertising efficiency
- Buy Box and pricing discipline
- Forecasting and replenishment
- Marketplace P&L and senior operating cadence
Optional add-on
Protect
An optional add-on, not a growth stage. Added when margin, account health, or catalog integrity is at risk. FLS resolves chargebacks, catalog and listing failures, and operational problems that quietly erode marketplace performance.
Chargeback review and recovery
- 01Review chargeback history and supporting records
- 02Identify disputed or potentially recoverable charges
- 03Document and pursue valid recovery opportunities
- 04Keep ownership and status visible
Catalog and listing integrity
- 01Identify broken, suppressed, or inconsistent catalog records
- 02Prioritize issues based on marketplace impact
- 03Work through listing and catalog remediation
- 04Confirm whether visibility and operational integrity are restored
“The results speak for themselves. FLS came in and helped us understand and make sense of the chargebacks we unknowingly accrued for the past 3 years. With FLS’s help, Amazon ultimately paid us back on those costly chargebacks.”
How an Engagement Works
How an FLS engagement moves from diagnosis to growth
Diagnose
Catalog, advertising, operations, inventory, profitability, and channel risk.
Prioritize
Name the constraints costing the most revenue or margin.
Execute
Assign ownership and work the launch, remediation, or scale plan.
Measure and adjust
Revenue, margin, inventory, advertising, and account health.
Engagement clarity
- A named senior lead owns the engagement.
- Active priorities, ownership, decisions, and next actions stay visible.
- Priorities are maintained in a shared working plan.
- Profitability is evaluated across revenue, margin, inventory, and advertising.
- Strategic reviews occur at agreed decision points.
Relevant Amazon expertise
Experience across Amazon, brands, and agencies.
- Prior Amazon Senior Manager, Vendor Management (DMM) — 200+ vendors and 250K SKUs.
- Prior Amazon Advertising AE, and Director of Paid Media at CommerceIQ responsible for $42M in annual ad spend.
- Founder experience building and exiting an Amazon brand, then leading a 3P business responsible for over $107M in managed revenue.
These are career figures from our own team's prior roles — not client results.
- 30+
- Years combined expertise
- $500M+
- Managed revenue
- 250K
- SKUs overseen
- $42M
- Annual ad spend
Amazon Ads Verified Partner
Selected Results
Documented marketplace outcomes
Established Travel & Outdoor Brand
Travel & Outdoor
- Challenge
- No Brand Registry, fragmented accounts, and weak listing structure across channels.
- What changed
- Account consolidation, listing structure, and brand control
- Outcome
- 10x sales growth + full brand control
Established Home & Living Brand
Home & Living
- Challenge
- U.S. market entry without an Amazon strategy or channel ownership in place.
- What changed
- U.S. marketplace launch and channel development
- Outcome
- Successful U.S. launch · 22K orders · 71% higher ROAS
Established Outdoor Protection Brand
Travel & Outdoor
- Challenge
- Compliance issues, broken catalog, and no advertising strategy in place.
- What changed
- Catalog, compliance, and advertising restructuring
- Outcome
- Scaled from $261K to $1M+ revenue · 18.6x ROAS
Client Testimonials
What operators say after the work is done
We have been extremely pleased with Josh and his team and have the highest remarks for them. We have full trust any of your organizations would also be just as delighted.
Rick Hemmerling
Insect Shield
The results speak for themselves. FLS came in and helped us understand and make sense of the chargebacks we unknowingly accrued for the past 3 years.
With FLS's help, Amazon ultimately paid us back on those costly chargebacks.
Jason Rafeld
Rhino Rack
I brought on FLS as our Amazon partner to guide us through new product launches and manage our AMS campaigns.
They carefully researched the product portfolio, planned the campaigns and the results spoke for themselves.
Alex Lebedev
Reel Sonar